Thursday, May 25, 2006

I don't like to be a complainer, but I had a strange experience with my cereal this morning. I saw this new Special K with fruit and yogurt last time I was at the grocery store. I saw the berries on the box and thought "Yum! Berries!"

This morning Aaron was reading the ingredients when I noted how I didn't get very many berry clusters in my bowl. He replied "There are no berries in this cereal." True enough... after examining the ingredients, the berries are actually made up of apples dyed red.

I guess it's my fault because nowhere on the box does it actually say that there are berries inside. There are "fruit clusters", "lively berry flavor" and the "sweet taste of berries", but no actually claims of berries.

Those berries looked darn good too.

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14 comments:

  1. DeodandMay 25, 2006 at 10:55 PM

    That whole ingredient list kinda freaks me out. Sugar, high fructose corn syrup, molasses, corn syrup, confectioner's glaze & corn syrup solids? Holy sugar rush, Batman!

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  2. Mary RajotteMay 26, 2006 at 12:18 AM

    Special K Red Berries has dried strawberry slices in it!

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  3. Jess (fushmush)May 26, 2006 at 12:49 AM

    you'd think that they shouldn't be allowed to put pictures of berries on the product if there are no berries in it. Still sounds like false advertising to me, even if they don't say anywhere that there are berries in it. Dodgy!

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  4. ElaineMay 26, 2006 at 1:09 AM

    I say, if a company makes me think that much early in the morning, they don't deserve for me to buy their products. Dodgy is a good word! What say you? Lets start an email campaign! ... Nevermind, I'm going to bed. See, that's why I'm not an activist, but I surely won't be buying it anytime soon.

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  5. blackberrybeadsMay 26, 2006 at 9:16 AM

    that's why you should eat Oreo's for breakfast...dunk 'em in milk...breakfast of champions...

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  6. ljcMay 26, 2006 at 9:37 AM

    deodand - Yeah... I can deal with the sugar part... I am a sugar freak as you can tell from my cupcake post, but the corn syrup? That is evil.

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  7. ChristieMay 26, 2006 at 10:31 AM

    *Berries not included.

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  8. AnonymousMay 26, 2006 at 11:42 AM

    i thought cold pizza and a pepsi is the breakfast of champions?!

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  9. jacMay 26, 2006 at 10:20 PM

    I'm pretty sure all this sort of stuff is VERY heavily guidelined, as to what you can say and what you can't. This is going as close to the line as I've ever seen! I'm actually kind of impressed ... reluctant, but impressed ...

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  10. SprittibeeMay 27, 2006 at 12:24 AM

    With the looks of those chocolate cupcakes, sweetie... I doubt it matters much if the berries are really in your cereal. :) You are very thin! I am a wanna-be health-nut (as soon as I finish this box of Mexican Wedding Cookies from Texas that I brought back from vacation). We try and avoid anything with refined, artificial, or hydrogenated ingredients. That leaves out pretty much... everything. If you read how they create WHITE flour, you would be a wanna-be health-nut, too!

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  11. AnonymousMay 27, 2006 at 9:45 AM

    that is just wrong!!

    How dare they.

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  12. SnoocMay 28, 2006 at 8:36 AM

    Actually, I believe that the little blueberries in bagels are actually dehydrated, food-colored apple bits too.

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  13. VéroniqueMay 29, 2006 at 11:07 AM

    Wow. That's weird. I looked for it at the grocery store this weekend but I don't think that particular sort of cereal we have in Quebec. In any case, I am also very shocked by Kellogs having put pictures of berries on the box, it just looks wrong considering there are none.

    Does it actually taste like berries?

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  14. KennethMay 30, 2006 at 4:35 AM

    All the "artificial artificial artificial" looks kinda chemical to me :P

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